Bicycle Rental Service with Application Launched by OLA in India

Ola pedal starts IIT Kanpur campus their first Cycle-Sharing Project. Now you have seen lot of more cycling from last visit. By Kanpur experiment company plans to target more college campuses in future days.  Target is College campus and Residential colonies.

Ola given a statement that its aim to boost up various campus activities “superior  technology  availability to book on same app” Resultant resolve many issues like pollution and Congestion.

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Ola is not a first company to commercial initiatives zoomcar and yulu are also in the same field.

India’s first cycle sharing service was offered by zoomcar,  a cycle rental service to self drive launched a application called PEDL in October in this year.

The company has initiated an enterprise involving more than 3,000 cycles in Bengaluru, Kolkata and Chennai. It offers cycle sharing services in many residential societies, corporate office parks, universities, and select layouts.

Another enterprise has been Yulu, launched recently in Bengaluru by Amit Gupta, co-founder of InMobi. Using the Yulu App, you can find out the nearest available bicycle, and unlock it using a QR code. It will enable you to pick up your bike from the nearest point, even as your money gets deducted from the digital wallet in the Yulu App.

Initiatives galore

Interestingly, in the age of big-buck motor cars, cycling appears to be increasingly adopted as a refreshing alternative. The cycle is a green, environment-friendly, sustainable, cheap, space-saving and user-friendly alternative that is already pedaling in around 1,000 cities around the world and enhancing a sinking globe’s hopes for a friendlier future.

Sathya Sankaran, co-founder of Bengaluru’s civic NGO Praja RAAG referenced Shanghai, which has one lakh cycles in its public bicycle system, pointing out that it is crucial to “flood” the city with cycles.

However, while Ola may probably be the most ‘visible’ brand name right now due to its cab-and-autorickshaw hail-rental image, it certainly isn’t the first or only cycling initiative in the country. Apart from private players, several government enterprises have also set the pedal rolling in various cities across the nation.

Delhi

Delhi Metro Rail Corporation (DMRC) has been running a cycle rental service at the Vishwavidyalaya Metro station since 2009. It has teamed up with ‘Greenolution’ to facilitate last mile connectivity. The facility was later extended to Pragati Maidan, Patel Chowk and Indraprastha stations. Commuters wishing to avail the service must fill in easy forms that can be collected from cycle shelters or downloaded from http://www.greenolution.in and provide photo proofs of their identity.

DMRC also launched its first software-based ‘Public Bicycle Sharing scheme (PBS)’ in January, 2015. It enabled cyclists to borrow cycles from residential areas and pedal up to the nearest Metro station as well as back. With rechargeable smart cards, the riders get easy access. The first facility was inaugurated at the Saket Metro station, and Neb Sarai and bicycle rental shelters were also opened at Hauz Khas and Akshardham Metro stations.

Trin-Trin in Mysuru

‘Heritage’ City Mysuru was the first to adopt a Public Bicycle Sharing (PBS) at the city-level with a very pleasant name – ‘Trin-Trin – Pedal with Pride’.

There are 450 bicycles, 20 of them geared, that can be borrowed from 48 automated docking stations at a number of tourist spots, universities and offices. Users can own a smart card to borrow a cycle from one station and return it at another spot. The user fee is deducted from the card.

Jointly funded by the World Bank, the Global Environmental Fund and the state Directorate of Urban Land Transport (DULT), the bicycles are owned by the Mysuru City Corporation but the programme is operated by Green Wheel Ride, the manufacturer of eco-friendly bicycles that is hoping to net a number of commuters.

Bengaluru plan

Bengaluru, too, plans to initiate a similar cycling enterprise in Karnataka. The Bruhat Bengaluru Mahanagara Palike (BBMP) and DULT plan to start a public bicycle-sharing system, along the lines of the Trin Trin project; according to a media report, the city will see almost 6000 bicycles interwoven around 350 unmanned docking stations in the central business district as well as metro stations.The project is estimated to cost about Rs 80.18 crore. The infrastructure and dedicated cycling tracks will be developed after the regions are identified by the officials in about eight to ten months.

Bhopal

The cycle initiative was started in Bhopal with more than 500 bicycles in June this year. This was publicised as India’s first fully automated bicycle sharing programme and was soon extended to include 12 kms of tracks across 50 locations.

Just one phone app can enable commuters to hire a bicycle here. They just have to register, ask for a custom plan and pay up. The costs worked out to more than Rs 7 crore at a public-private partnership model. Rs 3 crore was generated through the Smart City Mission’s funds, while a private company agreed to meet other expenses.

Cyclo, Jaipur

Last October, Cyclo, the Jaipur Smart City Ltd (JSCL) public bicycle sharing scheme went through at an estimated cost of Rs 5.5 lakh per docking station, and a total cost of Rs 1.10 crore. While it has been initially launched in two locations, Jawahar Circle and Ram Niwas Bagh, it is expected to spread out to 20 locations in phases. If you want to rent a bicycle from one designated docking station and return it to another, you can do so at a nominal rate of just Rs 10 per hour. About 20 cycles are available at each station. You just need to show some proof of identity and fill out a form.

Hyderabad Cycling Club

Just a week ago, as the Hyderabad metro rail was inaugurated, the Hyderabad Cycle system started to fall in place too. As the first set of cycles were lined up at Miyapur metro station, a smart bike station was set up on the pathway between the HMR Pylon and the lift. The number of blue bikes parked in a row at Miyapur are armed with unique numbers, a carriage in the front for luggage and GPS fittings to sensitise the commuters.

You can gear up to ride the all-new geared smart bikes once the bike stations have come up. In order to take advantage of this service, you have to become a member of of the Hyderabad Cycling Club.

greg-moran-ceo-co-founder-zoomcar

 

Individual initiatives – Namma Cycle and Kerberon Automation

As far back as 2012, the Namma Cycle initiative began with only some inputs from BBMP, BESCOM and Imagine Bangalore in the IISc campus. However, the project did not expand much, mainly because it was still new and did not have enough supporters.

Namma Cycle was piloted by software engineer-turned-consultant Murali Ramanath. He explained that their initial investment was about Rs 45 lakh, which was required just to pay the salaries of hired staff and other overheads. However, they could not manage to break even, Murali said. Yet, he has not given up and is trying to drive his vision through to the end.

Another green startup was Kerberon Automation that began with a bicycle sharing system called ATCAG (Automated Tracking and Control of Green Assets). It is a concept that automatically enables the user to hire as well as return bicycles electromechanically, based on digital authentication via Contact-less Smart Cards.

With nine cycles at three locations currently in Bengaluru, the initiative is run in association with the BBMP and DULT. The automated system has reduced waiting time as well as human intervention and helps to give access to commuters through three docking stations.

Is Ola Pedal special?

Among private commercial initiatives, the Ola cycle pool services, or ‘Pedal’ seems to be an interesting initiative, involving a student community and a commercial company. It has had a trial period of a month or two. Going for rent is easy and quick, just like booking an Ola ride through the app. Just enter a unique code and unravel the lock combination. Then drop it off at the nearest Ola parking and pay its nominal fares..

By the end of the week, OLA will launch its second phase with 400-600 cycles in several cities. The company claims to be ‘unique’ due to its ‘superior technology and sophistication,’ with GPS, QR codes, smart locks and better security features.

Will private initiatives pioneer non-motorised transport?

With the expanding cycle chains promised by Ola, Zoomcar and Yulu, hopes are high that cycling alternatives will catch on quickly.

So what could be the biggest challenges for these initiatives in the cities? A strange one – theft! Wukong in China had to close after 90% of its cycles were robbed in just a few months. In our second most populous country in the world, theft is a real possibility too. So will the companies be able to sustain their initiatives?

Secondly, the dense traffic as well as heavy pollution on the roads make cycle navigation vulnerable and difficult. Would the cycles be able to overcome the odds and ride through?

It is not unreasonable to hope that commercial enterprises such as Ola and the like would be able to anticipate and overcome the challenges of theft, pollution and density. After all, Ola has successfully designed speedy and reasonably-priced solutions for cars, autos and shuttle buses; why would cycles be behind?

The tech-enabled bicycle sharing service, which the company claims is India’s first, will provide the service at a charge of ₹10 for 30 minutes.

After months of planning and testing, the company started the service with about 500 bicycles across three cities – Bangalore, Chennai, and Kolkata. It plans to have bicycles at every 50 to 100 meters in the cities that it has established its presence. The company eventually plans on having at least 10,000 cycles on the road by the end of this year.

The service can be used for short trips around the city, and local use cases such as grocery shopping, errand running, and last mile commuting.

The bicycles that are offered by the company comes equipped with real-time GPS tracking, solar battery charging and built-in alarms. They also have custom designed aluminium alloy frames and drum brakes, anti-slip chains, airless solid tyres and height adjustable seats.

Zoomcar is hoping that bicycle rentals end up having a greater impact on Indian users than what was witnessed in China. While many bicycle companies offer their users a model where they can drop a bicycle anywhere and it gets automatically locked, Pedl is planning to have drop points where bicycles can be easily parked.

The process of using the service is simple. You go to a PEDL location, pay via Paytm, and drop the cycle off when done at any of the PEDL locations. Zoomcar is expecting to cross 10,000 cycles on road in 2017, with larger expansion plans to follow in 2018.

Expansion plans
At full scale, Zoomcar envisions a host location every 50-100 metres, eventually covering all major Indian cities with a million cycles. That, Moran said, will make cycle-sharing as large a business as its flagship car rental, or even bigger. He did not mention any additional cost in terms of people or technology for the new business. “It is paper-free and free of human intervention. We just plugged it into our existing technology platform,” he explained.

The only spend is the cost of procuring cycles. Unlike in the car rental business, where the company either leases vehicles or runs a marketplace model, it owns the assets in cycle-sharing. However, Zoomcar estimates that it will cover the procurement cost in two months, given it started making operational profit from day one.

Competition
While the cycle-on-demand business is not even nascent in India, it has already spawned a couple of billion-dollar startups in neighbouring China. Cycle-sharing startups Mobike and Ofo have raised $900 million and $700 million, respectively and, along with their smaller peers, they populate Chinese streets with 21 million cycles.

Moran acknowledges they might enter India soon, but that doesn’t unsettle him. “They have a limited history of operating abroad. Both will together have well under 100,000 cycles internationally,” he said.

Another potential entrant is homegrown unicorn Ola, which is already into car, bus and bike aggregation, and is flush with funds after raising a $1.1 billion round led by China’s Tencent. It is now preparing for a major foray into electric mobility.

“I wouldn’t be surprised if they enter. I hope they do,” Moran said. He feels the entry of more players will make this virgin market a robust ecosystem.

With the government push on cycle-sharing, he sees it emerging as a popular transit option over the short term.

Several cities, including Chandigarh, Ujjain and Bhopal, have called for tenders to build a bicycle-sharing system under the Smart City scheme. Thanks to measures like these, Moran feels the market’s dynamics are set to be altered in the next six months.

That said, challenges remain. Barring a few stretches here and there, most Indian cities are not cyclist-friendly, and building long, dedicated cycle tracks in space-constrained cities won’t be easy. Riding cycles through busy traffic lanes may raise safety concerns, too.

 

Bike Studio pitching document Final (2)-01

Bike studio is the best cycling stores franchise opening their showrooms in almost every city of India. Their motive to provide imported bicycles to India peoples because today everyone is health and fitness freak over their and everyone looking for a quality and advanced featured items. we are providing best and latest technologies bikes in Indian market. we have imported bikes of multi brand in our showroom.

Our Cycle Brands of Poland, Thailand, China, and Other International Brands Like Ferrari and Lamborghini are also available at our store. its one store where you can get bike for family from kids to young age group we have lots of variety and categories in multi brands so you can choose our of variety.

 

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